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AI visibility: Australian accountant businesses, ranked

Measured across 22 businesses · average AI visibility 40/100 · updated continuously. When buyers ask AI for a accountant, these are the businesses it names most.

#BusinessAI visibilityVerdict
1Amour Accountants is this you?
amoura.com.au
87
Visible to AI
2Arora Accounting Services is this you?
aroraaccounting.com.au
87
Visible to AI
3Lee and Associates is this you?
leeandassociates.com.au
87
Visible to AI
4Sjellisaccountants is this you?
sjellisaccountants.com.au
72
Visible to AI
5Taxtoday is this you?
taxtoday.com.au
72
Visible to AI
6EzeeTax Accountants is this you?
ezeetax.com.au
69
Visible to AI
7LINK Advisors is this you?
linkadvisors.com.au
69
Visible to AI
8Success Tax Professionals is this you?
stptax.com
42
Barely visible
9Accountantsdirect is this you?
accountantsdirect.com.au
36
Barely visible
10Accountancy Insurance is this you?
accountancyinsurance.com.au
33
Barely visible
11Mmcpa is this you?
mmcpa.com.au
33
Barely visible
12DHB Palmer is this you?
dhbpalmer.com.au
32
Barely visible
13Palia Partners is this you?
paliapartners.com.au
31
Barely visible
14Stockxaccountingservices is this you?
stockxaccountingservices.com.au
29
Barely visible
15Tax Refund On Spot is this you?
taxrefundonspot.com.au
27
Barely visible
16Aspire Now is this you?
aspirenow.com.au
24
Invisible to AI
17Symmetry Accounting is this you?
symmetryconsulting.com.au
20
Invisible to AI
18Verdino Co is this you?
verdinoco.com.au
18
Invisible to AI
19Bristax is this you?
bristax.com.au
7
Invisible to AI
20Aspen Corporate is this you?
aspencorp.com.au
4
Invisible to AI
21Yellow Arc is this you?
yellowarc.com.au
3
Invisible to AI
221on1 Tax is this you?
1on1tax.com.au
2
Invisible to AI

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The state of accountant AI visibility

Aggregated across 22 measured scans in this category (anonymised, includes community scans, never names).

Visible to AI
32%
Barely visible
36%
Invisible to AI
32%

2 of 22 have technically excellent sites (readiness ≥70) and are still invisible to AI, built right, found never. The gap is off-page: mentions, reviews, entity.

Visibility score distribution

0–19
5
20–39
9
40–59
1
60–79
4
80–100
3

Average signal scores, where the category is weak

Quotable content
62
Brand recognition
68
Trust & credibility
86
Site health
78
Machine-readable info
79
AI-ready setup
77

The category's weakest signal is quotable content (avg 62/100), the businesses that fix it first take the answers.

What separates the named from the invisible, in this category

Average signal scores for the 7 accountant businesses AI names against the 7 it never names. One row per business, so a heavily re-measured site cannot skew it.

SIGNALNAMED vs INVISIBLEGAP
Brand recognition85 vs 48+37independent sites talking about them
Trust & credentials91 vs 82+9who is behind the business, provably
Site health75 vs 80-5speed, crawlability, structure
Machine-readable info72 vs 75-3schema and structured data

In this category the decisive gap is off the site: 37 points of brand recognition against -5 points of site health. Building a better site does not close it; being talked about elsewhere does.

The names AI keeps saying

Across every scan in this category, these are the businesses the engines recommended most often:

Empire Accountants ×3Y&S Accounting Brisbane ×2Rudd Mantell Accountants ×2Reacco Chartered Accountants ×2Libra Accounting ×2Lawsons Chartered Accountants ×2GoTax ×2Ganci Accountants & Auditors ×2

Where Google AI's citations come from

Measured from real Google AI answers to accountant questions in Australia, the sources those answers actually cite. Getting mentioned on these is how a business enters the answers.

youtube.com
3289
au.indeed.com
1872
reddit.com
1489
au.seek.com
1396
roberthalf.com
1049
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Method: seven AI engines, asked the questions real buyers ask in each category; we count which businesses they name. Scores are 0 to 100 at measurement time, re-scanned nightly, businesses drawn from public directories. Scan your own site free. Method open at github.com/techhorizonlabs/thl-open.