Financial Adviser benchmarks in Australia
Saved answers, clear counts and a date for every result.
Average across 14 businesses
11.2%
AI named the average financial adviser in 11.2% of answers.
Measurements: 13 Jul 2026 to 12 Aug 2026.
Business results
Up to 25 businesses with the highest named share in this snapshot.
| Business | Named share | Named answers | Measured |
|---|---|---|---|
| New Wave newwavefinancialplanning.com.au | 31% | 31 of 100 | 11 Aug 2026 |
| Muirfieldfs muirfieldfs.com.au | 23% | 22 of 97 | 12 Aug 2026 |
| Amplifyfp amplifyfp.com.au | 21% | 19 of 91 | 12 Aug 2026 |
| Finwest Pty Ltd finwest.com.au | 17% | 14 of 84 | 16 Jul 2026 |
| HWC Wealth Advisers hwcwealth.com.au | 15% | 15 of 98 | 12 Aug 2026 |
| Morgan Stanley Australia morganstanley.com.au | 15% | 12 of 79 | 13 Jul 2026 |
| Morgans morgans.com.au | 13% | 11 of 87 | 13 Jul 2026 |
| Allerton Private Wealth allertonprivatewealth.com.au | 12% | 11 of 92 | 12 Aug 2026 |
| Efplanning efplanning.com.au | 5% | 5 of 91 | 12 Aug 2026 |
| Familia Wealth familiawealth.com.au | 4% | 3 of 71 | 15 Jul 2026 |
| Horizon Wealth horizonwealth.com.au | 1% | 1 of 106 | 13 Jul 2026 |
| Limitlesswg limitlesswg.com.au | 0% | 0 of 98 | 13 Jul 2026 |
| Planmywealth planmywealth.com.au | 0% | 0 of 89 | 12 Aug 2026 |
| Sierrawealth sierrawealth.com.au | 0% | 0 of 70 | 14 Jul 2026 |
How we count
144 of 1,253 answers named a business when all answers are pooled (11.5%). This separate pooled percentage gives more weight to businesses with more saved answers.
For each business, we count saved answers that name it and divide by all countable saved answers. Repeated answers count separately. An answer without the business name counts as a no; missing or incomplete evidence does not.
The average gives each business equal weight. It is not the percentage of all answers combined. Businesses were checked on different dates with different questions and numbers of answers, so this is a starting point for comparison, not a controlled ranking or a prediction.
This snapshot was compiled on 29 September 2026. It includes public research scans with enough saved evidence to count. It excludes private customer scans, incomplete results and restricted source material. Categories need at least 6 businesses with countable answers. The snapshot stays dated until the next rebuild.