Measured across 41 businesses · average AI visibility 34/100 · updated continuously · showing the top 25. When buyers ask AI for a financial adviser, these are the businesses it names most.
| # | Business | AI visibility | Verdict |
|---|---|---|---|
| 1 | Barwon Financial Planning is this you? barwonfinancialplanning.com.au | 67 | Visible to AI |
| 2 | Planmywealth is this you? planmywealth.com.au | 57 | Barely visible |
| 3 | Bank of Melbourne is this you? bankofmelbourne.com.au | 52 | Barely visible |
| 4 | New Wave is this you? newwavefinancialplanning.com.au | 49 | Barely visible |
| 5 | Amplifyfp is this you? amplifyfp.com.au | 44 | Barely visible |
| 6 | Muirfieldfs is this you? muirfieldfs.com.au | 44 | Barely visible |
| 7 | Progressive FS is this you? progressivefs.com.au | 44 | Barely visible |
| 8 | Financial Foundations is this you? financialfoundations.com.au | 31 | Barely visible |
| 9 | Finwest Pty Ltd is this you? finwest.com.au | 29 | Barely visible |
| 10 | Morgans is this you? morgans.com.au | 28 | Barely visible |
| 11 | Fmd is this you? fmd.com.au | 27 | Barely visible |
| 12 | ActOn Wealth is this you? actonwealth.com.au | 26 | Barely visible |
| 13 | HWC Wealth Advisers is this you? hwcwealth.com.au | 26 | Barely visible |
| 14 | Morgan Stanley Australia is this you? morganstanley.com.au | 26 | Barely visible |
| 15 | Allerton Private Wealth is this you? allertonprivatewealth.com.au | 24 | Invisible to AI |
| 16 | Efplanning is this you? efplanning.com.au | 24 | Invisible to AI |
| 17 | Empower Wealth is this you? empowerwealth.com.au | 24 | Invisible to AI |
| 18 | Moranfp is this you? moranfp.com.au | 24 | Invisible to AI |
| 19 | Vista Financial Group is this you? vistafinancial.com.au | 22 | Invisible to AI |
| 20 | Flinders Wealth is this you? flinderswealth.com.au | 21 | Invisible to AI |
| 21 | Bellpartnersqld is this you? bellpartnersqld.com.au | 19 | Invisible to AI |
| 22 | Link Wealth Advice is this you? linkwealth.com.au | 19 | Invisible to AI |
| 23 | Familia Wealth is this you? familiawealth.com.au | 18 | Invisible to AI |
| 24 | GM Wealth is this you? gmwealth.com.au | 17 | Invisible to AI |
| 25 | Index Wealth is this you? indexwealth.com.au | 4 | Invisible to AI |
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Aggregated across 41 measured scans in this category (anonymised, includes community scans, never names).
⚡ 1 of 41 have technically excellent sites (readiness ≥70) and are still invisible to AI, built right, found never. The gap is off-page: mentions, reviews, entity.
The category's weakest signal is brand recognition (avg 61/100), the businesses that fix it first take the answers.
Across every scan in this category, these are the businesses the engines recommended most often:
Measured from real Google AI answers to financial adviser questions in Australia, the sources those answers actually cite. Getting mentioned on these is how a business enters the answers.