AI visibility: Australian financial adviser businesses, ranked

Measured across 14 businesses · average AI visibility 28/100 · updated continuously. When buyers ask AI for a financial adviser, these are the businesses it names most.

#	Business	AI visibility	Verdict
1	Barwon Financial Planning barwonfinancialplanning.com.au	67	Visible to AI
2	Bank of Melbourne bankofmelbourne.com.au	52	Barely visible
3	Progressive FS progressivefs.com.au	44	Barely visible
4	Financial Foundations financialfoundations.com.au	31	Barely visible
5	Fmd fmd.com.au	27	Barely visible
6	ActOn Wealth actonwealth.com.au	26	Barely visible
7	Empower Wealth empowerwealth.com.au	24	Invisible to AI
8	Moranfp moranfp.com.au	24	Invisible to AI
9	Vista Financial Group vistafinancial.com.au	22	Invisible to AI
10	Flinders Wealth flinderswealth.com.au	21	Invisible to AI
11	Link Wealth Advice linkwealth.com.au	19	Invisible to AI
12	Bellpartnersqld bellpartnersqld.com.au	19	Invisible to AI
13	GM Wealth gmwealth.com.au	17	Invisible to AI
14	Index Wealth indexwealth.com.au	4	Invisible to AI

The state of financial adviser AI visibility

Aggregated across 17 measured scans in this category (anonymised — includes community scans, never names).

Visible to AI

24%

Barely visible

71%

Invisible to AI

⚡ 5 of 17 have technically excellent sites (readiness ≥70) and are still invisible to AI — built right, found never. The gap is off-page: mentions, reviews, entity.

Visibility score distribution

0–19

20–39

40–59

60–79

80–100

Average signal scores — where the category is weak

Quotable content

Brand recognition

Trust & credibility

Site health

Machine-readable info

AI-ready setup

The category's weakest signal is quotable content (avg 66/100) — the businesses that fix it first take the answers.

The names AI keeps saying

Across every scan in this category, these are the businesses the engines recommended most often:

Progressive Financial Solutions ×5ActOn Wealth ×5Planet Wealth ×3Moran Partners Financial Planning ×3Vista Financial Group ×2Pekada ×2Foundation Financial Advice ×2Flinders Wealth ×2

Where would you rank?
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Method. Found by AI asks ChatGPT, Claude, Perplexity and Google's AI the questions real buyers ask for each category, then measures which businesses the engines actually name. Scores are 0–100 point-in-time measurements; the index re-scans and grows automatically. Businesses listed here were selected and measured by us from public directories — scan your own site free to see where you'd rank. Queries and methodology are open: github.com/techhorizonlabs.