Are you found by AI? Log in Start free trial →

AI visibility: Australian financial adviser businesses, ranked

Measured across 41 businesses · average AI visibility 34/100 · updated continuously · showing the top 25. When buyers ask AI for a financial adviser, these are the businesses it names most.

#BusinessAI visibilityVerdict
1Barwon Financial Planning is this you?
barwonfinancialplanning.com.au
67
Visible to AI
2Planmywealth is this you?
planmywealth.com.au
57
Barely visible
3Bank of Melbourne is this you?
bankofmelbourne.com.au
52
Barely visible
4New Wave is this you?
newwavefinancialplanning.com.au
49
Barely visible
5Amplifyfp is this you?
amplifyfp.com.au
44
Barely visible
6Muirfieldfs is this you?
muirfieldfs.com.au
44
Barely visible
7Progressive FS is this you?
progressivefs.com.au
44
Barely visible
8Financial Foundations is this you?
financialfoundations.com.au
31
Barely visible
9Finwest Pty Ltd is this you?
finwest.com.au
29
Barely visible
10Morgans is this you?
morgans.com.au
28
Barely visible
11Fmd is this you?
fmd.com.au
27
Barely visible
12ActOn Wealth is this you?
actonwealth.com.au
26
Barely visible
13HWC Wealth Advisers is this you?
hwcwealth.com.au
26
Barely visible
14Morgan Stanley Australia is this you?
morganstanley.com.au
26
Barely visible
15Allerton Private Wealth is this you?
allertonprivatewealth.com.au
24
Invisible to AI
16Efplanning is this you?
efplanning.com.au
24
Invisible to AI
17Empower Wealth is this you?
empowerwealth.com.au
24
Invisible to AI
18Moranfp is this you?
moranfp.com.au
24
Invisible to AI
19Vista Financial Group is this you?
vistafinancial.com.au
22
Invisible to AI
20Flinders Wealth is this you?
flinderswealth.com.au
21
Invisible to AI
21Bellpartnersqld is this you?
bellpartnersqld.com.au
19
Invisible to AI
22Link Wealth Advice is this you?
linkwealth.com.au
19
Invisible to AI
23Familia Wealth is this you?
familiawealth.com.au
18
Invisible to AI
24GM Wealth is this you?
gmwealth.com.au
17
Invisible to AI
25Index Wealth is this you?
indexwealth.com.au
4
Invisible to AI

Run one of these businesses? Verify with an email at your domain and you get a public measured profile and a badge for your site, free: areyoufoundbyai.com/claim/your-domain

The state of financial adviser AI visibility

Aggregated across 41 measured scans in this category (anonymised, includes community scans, never names).

Visible to AI
12%
Barely visible
44%
Invisible to AI
44%

1 of 41 have technically excellent sites (readiness ≥70) and are still invisible to AI, built right, found never. The gap is off-page: mentions, reviews, entity.

Visibility score distribution

0–19
12
20–39
15
40–59
9
60–79
2
80–100
3

Average signal scores, where the category is weak

Quotable content
67
Brand recognition
61
Trust & credibility
80
Site health
76
Machine-readable info
78
AI-ready setup
77

The category's weakest signal is brand recognition (avg 61/100), the businesses that fix it first take the answers.

The names AI keeps saying

Across every scan in this category, these are the businesses the engines recommended most often:

Progressive Financial Solutions ×7Moran Partners Financial Planning ×7ActOn Wealth ×6Vista Financial Group ×5M Group Geelong ×4Hewison Private Wealth ×4Barwon Financial Planning ×4Planet Wealth ×3

Where Google AI's citations come from

Measured from real Google AI answers to financial adviser questions in Australia, the sources those answers actually cite. Getting mentioned on these is how a business enters the answers.

asic.gov.au
79
moneysmart.gov.au
61
youtube.com
47
canstar.com.au
35
faaa.au
22
Is your business on this list, or should it be?
This leaderboard is built from businesses we measured ourselves. Run the free 60-second scan to see whether ChatGPT, Claude, Perplexity and Google's AI name you, who they name instead, and where you'd rank here.
Claim your spot, run your free scan →
Method. Found by AI asks ChatGPT, Claude, Perplexity and Google's AI the questions real buyers ask for each category, then measures which businesses the engines actually name. Scores are 0–100 point-in-time measurements; the index re-scans and grows automatically. Businesses listed here were selected and measured by us from public directories, scan your own site free to see where you'd rank. Queries and methodology are open: github.com/techhorizonlabs.