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AI visibility: Australian financial adviser businesses, ranked

Measured across 28 businesses · average AI visibility 28/100 · updated continuously · showing the top 25. When buyers ask AI for a financial adviser, these are the businesses it names most.

#BusinessAI visibilityVerdict
1Barwon Financial Planning is this you?
barwonfinancialplanning.com.au
67
Visible to AI
2Planmywealth is this you?
planmywealth.com.au
57
Barely visible
3Bank of Melbourne is this you?
bankofmelbourne.com.au
52
Barely visible
4New Wave is this you?
newwavefinancialplanning.com.au
49
Barely visible
5Amplifyfp is this you?
amplifyfp.com.au
44
Barely visible
6Muirfieldfs is this you?
muirfieldfs.com.au
44
Barely visible
7Progressive FS is this you?
progressivefs.com.au
44
Barely visible
8Financial Foundations is this you?
financialfoundations.com.au
31
Barely visible
9Finwest Pty Ltd is this you?
finwest.com.au
29
Barely visible
10Morgans is this you?
morgans.com.au
28
Barely visible
11Fmd is this you?
fmd.com.au
27
Barely visible
12ActOn Wealth is this you?
actonwealth.com.au
26
Barely visible
13HWC Wealth Advisers is this you?
hwcwealth.com.au
26
Barely visible
14Morgan Stanley Australia is this you?
morganstanley.com.au
26
Barely visible
15Allerton Private Wealth is this you?
allertonprivatewealth.com.au
24
Invisible to AI
16Efplanning is this you?
efplanning.com.au
24
Invisible to AI
17Empower Wealth is this you?
empowerwealth.com.au
24
Invisible to AI
18Moranfp is this you?
moranfp.com.au
24
Invisible to AI
19Vista Financial Group is this you?
vistafinancial.com.au
22
Invisible to AI
20Flinders Wealth is this you?
flinderswealth.com.au
21
Invisible to AI
21Bellpartnersqld is this you?
bellpartnersqld.com.au
19
Invisible to AI
22Link Wealth Advice is this you?
linkwealth.com.au
19
Invisible to AI
23Familia Wealth is this you?
familiawealth.com.au
18
Invisible to AI
24GM Wealth is this you?
gmwealth.com.au
17
Invisible to AI
25Index Wealth is this you?
indexwealth.com.au
4
Invisible to AI

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The state of financial adviser AI visibility

Aggregated across 28 measured scans in this category (anonymised, includes community scans, never names).

Visible to AI
4%
Barely visible
46%
Invisible to AI
50%

Visibility score distribution

0–19
8
20–39
13
40–59
6
60–79
1
80–100
0

Average signal scores, where the category is weak

Quotable content
67
Brand recognition
63
Trust & credibility
85
Site health
75
Machine-readable info
75
AI-ready setup
76

The category's weakest signal is brand recognition (avg 63/100), the businesses that fix it first take the answers.

The names AI keeps saying

Across every scan in this category, these are the businesses the engines recommended most often:

Progressive Financial Solutions ×7Moran Partners Financial Planning ×6ActOn Wealth ×5Vista Financial Group ×4M Group Geelong ×4Barwon Financial Planning ×4Planet Wealth ×3Muirfield Financial Services Geelong ×3

Where Google AI's citations come from

Measured from real Google AI answers to financial adviser questions in Australia, the sources those answers actually cite. Getting mentioned on these is how a business enters the answers.

asic.gov.au
88
moneysmart.gov.au
72
youtube.com
56
canstar.com.au
50
cpaaustralia.com.au
19
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Method: seven AI engines, asked the questions real buyers ask in each category; we count which businesses they name. Scores are 0 to 100 at measurement time, re-scanned nightly, businesses drawn from public directories. Scan your own site free. Method open at github.com/techhorizonlabs/thl-open.