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AI visibility: Australian fintech businesses, ranked

Measured across 8 businesses · average AI visibility 36/100 · updated continuously. When buyers ask AI for a fintech, these are the businesses it names most.

#BusinessAI visibilityVerdict
1Banksyd is this you?
banksyd.com.au
57
Barely visible
2CommBank is this you?
commbank.com.au
47
Barely visible
3ANZ Personal is this you?
anz.com.au
38
Barely visible
4Qudos Bank is this you?
qudosbank.com.au
36
Barely visible
5HSBC Australia is this you?
hsbc.com.au
35
Barely visible
6Greater Bank is this you?
greater.com.au
27
Barely visible
7Fmbank is this you?
fmbank.com.au
24
Invisible to AI
8Macquarie Group Limited is this you?
macquarie.com
24
Invisible to AI

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The state of fintech AI visibility

Aggregated across 8 measured scans in this category (anonymised, includes community scans, never names).

Visible to AI
0%
Barely visible
75%
Invisible to AI
25%

Visibility score distribution

0–19
0
20–39
6
40–59
2
60–79
0
80–100
0

Average signal scores, where the category is weak

Quotable content
70
Brand recognition
95
Trust & credibility
95
Site health
74
Machine-readable info
47
AI-ready setup
74

The category's weakest signal is machine-readable info (avg 47/100), the businesses that fix it first take the answers.

The names AI keeps saying

Across every scan in this category, these are the businesses the engines recommended most often:

Westpac ×6ANZ ×4Macquarie Bank ×3Up Bank ×2NAB ×2Bankwest ×2

Where Google AI's citations come from

Measured from real Google AI answers to fintech questions in Australia, the sources those answers actually cite. Getting mentioned on these is how a business enters the answers.

youtube.com
119
investopedia.com
113
en.wikipedia.org
111
fintechaustralia.org.au
109
studyonline.unsw.edu.au
70
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Method: seven AI engines, asked the questions real buyers ask in each category; we count which businesses they name. Scores are 0 to 100 at measurement time, re-scanned nightly, businesses drawn from public directories. Scan your own site free. Method open at github.com/techhorizonlabs/thl-open.