AI visibility: Australian fintech businesses, ranked

Measured across 7 businesses · average AI visibility 38/100 · updated continuously. When buyers ask AI for a fintech, these are the businesses it names most.

#	Business	AI visibility	Verdict
1	Banksyd banksyd.com.au	57	Barely visible
2	CommBank commbank.com.au	47	Barely visible
3	ANZ Personal anz.com.au	38	Barely visible
4	Qudos Bank qudosbank.com.au	36	Barely visible
5	HSBC Australia hsbc.com.au	35	Barely visible
6	Greater Bank greater.com.au	27	Barely visible
7	Macquarie Group Limited macquarie.com	24	Invisible to AI

The state of fintech AI visibility

Aggregated across 9 measured scans in this category (anonymised — includes community scans, never names).

Visible to AI

11%

Barely visible

78%

Invisible to AI

11%

⚡ 1 of 9 have technically excellent sites (readiness ≥70) and are still invisible to AI — built right, found never. The gap is off-page: mentions, reviews, entity.

Visibility score distribution

0–19

20–39

40–59

60–79

80–100

Average signal scores — where the category is weak

Quotable content

Brand recognition

Trust & credibility

Site health

Machine-readable info

AI-ready setup

The category's weakest signal is machine-readable info (avg 52/100) — the businesses that fix it first take the answers.

The names AI keeps saying

Across every scan in this category, these are the businesses the engines recommended most often:

Westpac ×6ANZ ×4Macquarie Bank ×3Up Bank ×2NAB ×2

Where would you rank?
Run the free 60-second scan — see whether ChatGPT, Claude, Perplexity and Google's AI name your business, and who they name instead.
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Method. Found by AI asks ChatGPT, Claude, Perplexity and Google's AI the questions real buyers ask for each category, then measures which businesses the engines actually name. Scores are 0–100 point-in-time measurements; the index re-scans and grows automatically. Businesses listed here were selected and measured by us from public directories — scan your own site free to see where you'd rank. Queries and methodology are open: github.com/techhorizonlabs.