How many Australian fintech businesses are visible to AI?

Of 10 measured fintech businesses, 10 percent are named by AI engines, 70 percent are named occasionally, and 20 percent are never named. Measured live across seven answer engines, updated continuously.

AI visibility: Australian fintech businesses, ranked

Measured across 10 businesses · average AI visibility 40/100 · updated continuously · showing the top 8. When buyers ask AI for a fintech, these are the businesses it names most.

#	Business	AI visibility	Verdict
1	Banksyd is this you? banksyd.com.au	57	Barely visible
2	CommBank is this you? commbank.com.au	47	Barely visible
3	ANZ Personal is this you? anz.com.au	38	Barely visible
4	Qudos Bank is this you? qudosbank.com.au	36	Barely visible
5	HSBC Australia is this you? hsbc.com.au	35	Barely visible
6	Greater Bank is this you? greater.com.au	27	Barely visible
7	Fmbank is this you? fmbank.com.au	24	Invisible to AI
8	Macquarie Group Limited is this you? macquarie.com	24	Invisible to AI

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The state of fintech AI visibility

Aggregated across 10 measured scans in this category (anonymised, includes community scans, never names).

Visible to AI

10%

Barely visible

70%

Invisible to AI

20%

Visibility score distribution

0–19

20–39

40–59

60–79

80–100

Average signal scores, where the category is weak

Quotable content

Brand recognition

Trust & credibility

Site health

Machine-readable info

AI-ready setup

The category's weakest signal is machine-readable info (avg 50/100), the businesses that fix it first take the answers.

The names AI keeps saying

Across every scan in this category, these are the businesses the engines recommended most often:

Westpac ×6ANZ ×4Macquarie Bank ×3Up Bank ×2NAB ×2Bankwest ×2

Where Google AI's citations come from

Measured from real Google AI answers to fintech questions in Australia, the sources those answers actually cite. Getting mentioned on these is how a business enters the answers.

fintechaustralia.org.au

124

en.wikipedia.org

113

youtube.com

109

investopedia.com

studyonline.unsw.edu.au

Is your business on this list, or should it be?
This leaderboard is built from businesses we measured ourselves. Run the free 60-second scan to see whether ChatGPT, Claude, Perplexity and Google's AI name you, who they name instead, and where you'd rank here.
Claim your spot, run your free scan →

Method. Found by AI asks ChatGPT, Claude, Perplexity and Google's AI the questions real buyers ask for each category, then measures which businesses the engines actually name. Scores are 0–100 point-in-time measurements; the index re-scans and grows automatically. Businesses listed here were selected and measured by us from public directories, scan your own site free to see where you'd rank. Queries and methodology are open: github.com/techhorizonlabs.