AI Visibility Index · by Found by AIFree scan · Cheat sheet · Pricing

AI visibility: Australian insurance broker businesses, ranked

Measured across 8 businesses · average AI visibility 29/100 · updated continuously. When buyers ask AI for a insurance broker, these are the businesses it names most.

#	Business	AI visibility	Verdict
1	Nationalcover nationalcover.com.au	46	Barely visible
2	Morgan Insurance Brokers morganinsurancebrokers.com.au	44	Barely visible
3	Strata Insurance Solutions stratainsurancesolutions.com.au	44	Barely visible
4	Cib cib.com.au	37	Barely visible
5	OneSure onesure.com.au	30	Barely visible
6	Hunter Broking Group hunterbroking.com.au	21	Invisible to AI
7	Sure Insure sureinsure.com.au	7	Invisible to AI
8	Polaris Risk Services polaris.com.au	5	Invisible to AI

The state of insurance broker AI visibility

Aggregated across 10 measured scans in this category (anonymised — includes community scans, never names).

Visible to AI

Barely visible

90%

Invisible to AI

10%

⚡ 2 of 10 have technically excellent sites (readiness ≥70) and are still invisible to AI — built right, found never. The gap is off-page: mentions, reviews, entity.

Visibility score distribution

0–19

20–39

40–59

60–79

80–100

Average signal scores — where the category is weak

Quotable content

Brand recognition

Trust & credibility

Site health

Machine-readable info

AI-ready setup

The category's weakest signal is quotable content (avg 71/100) — the businesses that fix it first take the answers.

The names AI keeps saying

Across every scan in this category, these are the businesses the engines recommended most often:

Allianz ×3Suncorp ×2Insure Gold Coast Insurance Brokers ×2Aon ×2

Where would you rank?
Run the free 60-second scan — see whether ChatGPT, Claude, Perplexity and Google's AI name your business, and who they name instead.
Run your free scan →

Method. Found by AI asks ChatGPT, Claude, Perplexity and Google's AI the questions real buyers ask for each category, then measures which businesses the engines actually name. Scores are 0–100 point-in-time measurements; the index re-scans and grows automatically. Businesses listed here were selected and measured by us from public directories — scan your own site free to see where you'd rank. Queries and methodology are open: github.com/techhorizonlabs.