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AI visibility: Australian insurance broker businesses, ranked

Measured across 27 businesses · average AI visibility 32/100 · updated continuously · showing the top 23. When buyers ask AI for a insurance broker, these are the businesses it names most.

#BusinessAI visibilityVerdict
1Allianz Insurance is this you?
allianz.com.au
66
Visible to AI
2Elders Insurance is this you?
eldersinsurance.com.au
53
Barely visible
3AAMI is this you?
aami.com.au
51
Barely visible
4Aviso Integral is this you?
avisointegral.com.au
47
Barely visible
5Nationalcover is this you?
nationalcover.com.au
46
Barely visible
6Morgan Insurance Brokers is this you?
morganinsurancebrokers.com.au
44
Barely visible
7Cib is this you?
cib.com.au
37
Barely visible
8CoverMe Insurance is this you?
covermeinsurance.com.au
35
Barely visible
9Accountancy Insurance is this you?
accountancyinsurance.com.au
33
Barely visible
10Tradesure is this you?
tradesure.com.au
33
Barely visible
11OneSure is this you?
onesure.com.au
30
Barely visible
12SC Brokers is this you?
scbrokers.com.au
28
Barely visible
13Lighthouse Insurance Brokers is this you?
lighthouseinsurancebrokers.com.au
27
Barely visible
14Maxton Insurance Brokers Adelaide is this you?
maxton.com.au
27
Barely visible
15Midland Insurance is this you?
midlandinsurance.com.au
26
Barely visible
16Richardray Insurance Brokers is this you?
richardray.com.au
26
Barely visible
17Hunter Broking Group is this you?
hunterbroking.com.au
21
Invisible to AI
18Genesisbro is this you?
genesisbro.com.au
20
Invisible to AI
19Remingtons Insurance Brokers is this you?
remingtons.com.au
18
Invisible to AI
20Bluewell is this you?
bluewell.com.au
7
Invisible to AI
21Sure Insure is this you?
sureinsure.com.au
7
Invisible to AI
22Polaris Risk Services is this you?
polaris.com.au
5
Invisible to AI
23Nih is this you?
nih.com.au
1
Invisible to AI

Run one of these businesses? Verify with an email at your domain and you get a public measured profile and a badge for your site, free: areyoufoundbyai.com/claim/your-domain

The state of insurance broker AI visibility

Aggregated across 27 measured scans in this category (anonymised, includes community scans, never names).

Visible to AI
11%
Barely visible
56%
Invisible to AI
33%

Visibility score distribution

0–19
7
20–39
12
40–59
5
60–79
3
80–100
0

Average signal scores, where the category is weak

Quotable content
65
Brand recognition
56
Trust & credibility
81
Site health
77
Machine-readable info
68
AI-ready setup
74

The category's weakest signal is brand recognition (avg 56/100), the businesses that fix it first take the answers.

The names AI keeps saying

Across every scan in this category, these are the businesses the engines recommended most often:

Crest Insurance ×5Total Protection Insurance Brokers ×4Insure Gold Coast Insurance Brokers ×4Allianz ×4Remingtons Insurance Brokers ×3NRMA Insurance ×3Morgan Insurance Brokers Brisbane ×3Coles Car Insurance ×3

Where Google AI's citations come from

Measured from real Google AI answers to insurance broker questions in Australia, the sources those answers actually cite. Getting mentioned on these is how a business enters the answers.

niba.com.au
258
coverforce.com.au
252
allianz.com.au
186
investopedia.com
168
austbrokers.com.au
151
Is your business on this list, or should it be?
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Method. Found by AI asks ChatGPT, Claude, Perplexity and Google's AI the questions real buyers ask for each category, then measures which businesses the engines actually name. Scores are 0–100 point-in-time measurements; the index re-scans and grows automatically. Businesses listed here were selected and measured by us from public directories, scan your own site free to see where you'd rank. Queries and methodology are open: github.com/techhorizonlabs.