Are you found by AI? Log in Free scan
The index

Insurance Broker benchmarks in Australia

Saved answers, clear counts and a date for every result.

All Australia categories

Average across 14 businesses

10.7%

AI named the average insurance broker in 10.7% of answers.

Measurements: 9 Aug 2026 to 11 Aug 2026.

Business results

Up to 25 businesses with the highest named share in this snapshot.

BusinessNamed shareNamed answersMeasured
Allianz Insurance
allianz.com.au
29%32 of 1099 Aug 2026
Elders Insurance
eldersinsurance.com.au
27%30 of 11111 Aug 2026
Aviso Integral
avisointegral.com.au
22%25 of 11511 Aug 2026
CoverMe Insurance
covermeinsurance.com.au
16%18 of 11211 Aug 2026
Lighthouse Insurance Brokers
lighthouseinsurancebrokers.com.au
12%12 of 10311 Aug 2026
Maxton Insurance Brokers Adelaide
maxton.com.au
10%9 of 9410 Aug 2026
Midland Insurance
midlandinsurance.com.au
10%10 of 10011 Aug 2026
AAMI
aami.com.au
8%8 of 969 Aug 2026
Tradesure
tradesure.com.au
7%8 of 1129 Aug 2026
Remingtons Insurance Brokers
remingtons.com.au
4%4 of 1039 Aug 2026
Bluewell
bluewell.com.au
3%3 of 1109 Aug 2026
Richardray Insurance Brokers
richardray.com.au
2%2 of 9910 Aug 2026
Genesisbro
genesisbro.com.au
0%0 of 10311 Aug 2026
Nih
nih.com.au
0%0 of 9911 Aug 2026
How we count

161 of 1,466 answers named a business when all answers are pooled (11%). This separate pooled percentage gives more weight to businesses with more saved answers.

For each business, we count saved answers that name it and divide by all countable saved answers. Repeated answers count separately. An answer without the business name counts as a no; missing or incomplete evidence does not.

The average gives each business equal weight. It is not the percentage of all answers combined. Businesses were checked on different dates with different questions and numbers of answers, so this is a starting point for comparison, not a controlled ranking or a prediction.

This snapshot was compiled on 29 September 2026. It includes public research scans with enough saved evidence to count. It excludes private customer scans, incomplete results and restricted source material. Categories need at least 6 businesses with countable answers. The snapshot stays dated until the next rebuild.

Check your own website

Method: we count saved answers that name a business. Read the questions, engines, dates and answer counts alongside each percentage. Public benchmarks are dated research snapshots. Scan your own site free. Method open at github.com/techhorizonlabs/thl-open.