How many Australian insurance broker businesses are visible to AI?

Of 22 measured insurance broker businesses, 5 percent are named by AI engines, 64 percent are named occasionally, and 32 percent are never named. Measured live across seven answer engines, updated continuously.

AI visibility: Australian insurance broker businesses, ranked

Measured across 22 businesses · average AI visibility 30/100 · updated continuously. When buyers ask AI for a insurance broker, these are the businesses it names most.

#	Business	AI visibility	Verdict
1	Allianz Insurance is this you? allianz.com.au	66	Visible to AI
2	Elders Insurance is this you? eldersinsurance.com.au	53	Barely visible
3	AAMI is this you? aami.com.au	51	Barely visible
4	Aviso Integral is this you? avisointegral.com.au	47	Barely visible
5	Nationalcover is this you? nationalcover.com.au	46	Barely visible
6	Morgan Insurance Brokers is this you? morganinsurancebrokers.com.au	44	Barely visible
7	Cib is this you? cib.com.au	37	Barely visible
8	CoverMe Insurance is this you? covermeinsurance.com.au	35	Barely visible
9	Tradesure is this you? tradesure.com.au	33	Barely visible
10	OneSure is this you? onesure.com.au	30	Barely visible
11	SC Brokers is this you? scbrokers.com.au	28	Barely visible
12	Lighthouse Insurance Brokers is this you? lighthouseinsurancebrokers.com.au	27	Barely visible
13	Maxton Insurance Brokers Adelaide is this you? maxton.com.au	27	Barely visible
14	Midland Insurance is this you? midlandinsurance.com.au	26	Barely visible
15	Richardray Insurance Brokers is this you? richardray.com.au	26	Barely visible
16	Hunter Broking Group is this you? hunterbroking.com.au	21	Invisible to AI
17	Genesisbro is this you? genesisbro.com.au	20	Invisible to AI
18	Remingtons Insurance Brokers is this you? remingtons.com.au	18	Invisible to AI
19	Bluewell is this you? bluewell.com.au	7	Invisible to AI
20	Sure Insure is this you? sureinsure.com.au	7	Invisible to AI
21	Polaris Risk Services is this you? polaris.com.au	5	Invisible to AI
22	Nih is this you? nih.com.au	1	Invisible to AI

Run one of these businesses? Verify with an email at your domain and you get a public measured profile and a badge for your site, free: areyoufoundbyai.com/claim/your-domain

The state of insurance broker AI visibility

Aggregated across 22 measured scans in this category (anonymised, includes community scans, never names).

Visible to AI

Barely visible

64%

Invisible to AI

32%

Visibility score distribution

0–19

20–39

40–59

60–79

80–100

Average signal scores, where the category is weak

Quotable content

Brand recognition

Trust & credibility

Site health

Machine-readable info

AI-ready setup

The category's weakest signal is brand recognition (avg 59/100), the businesses that fix it first take the answers.

The names AI keeps saying

Across every scan in this category, these are the businesses the engines recommended most often:

Crest Insurance ×4Allianz ×4Total Protection Insurance Brokers ×3Remingtons Insurance Brokers ×3NRMA Insurance ×3Coles Car Insurance ×3TIC Insurance Brokers ×2SUREWiSE ×2

Where Google AI's citations come from

Measured from real Google AI answers to insurance broker questions in Australia, the sources those answers actually cite. Getting mentioned on these is how a business enters the answers.

coverforce.com.au

248

niba.com.au

221

randstad.com.au

166

austbrokers.com.au

160

allianz.com.au

159

Is your business on this list, or should it be?
This leaderboard is built from businesses we measured ourselves. Run the free 60-second scan to see whether ChatGPT, Claude, Perplexity and Google's AI name you, who they name instead, and where you'd rank here.
Claim your spot, run your free scan →

Method: seven AI engines, asked the questions real buyers ask in each category; we count which businesses they name. Scores are 0 to 100 at measurement time, re-scanned nightly, businesses drawn from public directories. Scan your own site free. Method open at github.com/techhorizonlabs/thl-open.