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AI visibility: Australian plumber businesses, ranked

Measured across 56 businesses · average AI visibility 40/100 · updated continuously · showing the top 25. When buyers ask AI for a plumber, these are the businesses it names most.

#BusinessAI visibilityVerdict
1Fallon Solutions is this you?
fallonsolutions.com.au
90
Visible to AI
2Gold Coast Plumbing Experts is this you?
goldcoastplumbingexperts.com.au
90
Visible to AI
3Shellharbour Plumbing is this you?
shellharbourplumbingservices.com.au
69
Visible to AI
4Jetset Plumbing (4,600+ 5 Star Reviews) is this you?
jetsetplumbing.com.au
69
Visible to AI
5Curran Plumbing Electrical Heating & Air is this you?
callcurran.com.au
62
Visible to AI
6CBD Plumbing is this you?
cbdplumbers.com.au
60
Visible to AI
7A Grade Plumbing is this you?
agradeplumbingandgas.com.au
56
Barely visible
8Dcmplumbing is this you?
dcmplumbing.com.au
56
Barely visible
9Service Today is this you?
servicetoday.com.au
41
Barely visible
10Lime Plumbing is this you?
limeplumbing.com.au
40
Barely visible
11Panther Plumbing Group is this you?
pantherplumbing.com.au
36
Barely visible
12Brisbaneplumbinganddrainage is this you?
brisbaneplumbinganddrainage.com.au
36
Barely visible
13O’Brien® is this you?
obrien.com.au
36
Barely visible
14Nardi Plumbing is this you?
nardiplumbing.com.au
33
Barely visible
15Bayside Plumbing is this you?
baysideplumbing.com.au
27
Barely visible
16Ruttley Services is this you?
ruttleyservices.com.au
27
Barely visible
17SilverWater Plumbing is this you?
silverwaterplumbing.com.au
27
Barely visible
18SJK Collective is this you?
sjkcollective.com.au
27
Barely visible
19MT Plumbing is this you?
mtplumbing.com.au
26
Barely visible
20Reactiveplumbingandelectrical is this you?
reactiveplumbingandelectrical.com.au
26
Barely visible
21Collis Bros Plumbing Manly Vale is this you?
collisbrosplumbing.com.au
22
Invisible to AI
22Evolution Plumbing is this you?
evolutionplumbing.com.au
20
Invisible to AI
23HomeFirst Services is this you?
homefirstservices.com.au
15
Invisible to AI
24Omega Services is this you?
omegaservices.com.au
7
Invisible to AI
25Radiant Plumbing is this you?
radiantplumbing.au
4
Invisible to AI

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The state of plumber AI visibility

Aggregated across 56 measured scans in this category (anonymised, includes community scans, never names).

Visible to AI
21%
Barely visible
61%
Invisible to AI
18%

3 of 56 have technically excellent sites (readiness ≥70) and are still invisible to AI, built right, found never. The gap is off-page: mentions, reviews, entity.

Visibility score distribution

0–19
7
20–39
31
40–59
6
60–79
10
80–100
2

Average signal scores, where the category is weak

Quotable content
75
Brand recognition
74
Trust & credibility
95
Site health
74
Machine-readable info
93
AI-ready setup
85

The category's weakest signal is brand recognition (avg 74/100), the businesses that fix it first take the answers.

What separates the named from the invisible, in this category

Average signal scores for the 6 plumber businesses AI names against the 8 it never names. One row per business, so a heavily re-measured site cannot skew it.

SIGNALNAMED vs INVISIBLEGAP
Brand recognition82 vs 51+31independent sites talking about them
Trust & credentials84 vs 89-5who is behind the business, provably
Site health76 vs 73+3speed, crawlability, structure
Machine-readable info96 vs 93+3schema and structured data

In this category the decisive gap is off the site: 31 points of brand recognition against 3 points of site health. Building a better site does not close it; being talked about elsewhere does.

Could they even tell?

17% of the 12 plumber businesses we checked cannot record a customer who arrives from an AI answer: 1 carry no measurement tag at all, and 1 still run a Universal Analytics tag, which Google switched off in July 2023. They could be winning here and never know.

The names AI keeps saying

Across every scan in this category, these are the businesses the engines recommended most often:

Wilco Plumbing ×8MSV Plumbing Services ×8Hughes Plumbing Contractors ×8Soul Plumbing Services ×7Smash Bros Plumbing ×7Rossi Plumbing ×7Howzat Plumbing, Drainage & Gasfitting ×7Speedy Hot Water Services ×6

Where Google AI's citations come from

Measured from real Google AI answers to plumber questions in Australia, the sources those answers actually cite. Getting mentioned on these is how a business enters the answers.

youtube.com
1773
hipages.com.au
1455
reddit.com
1065
buildersacademy.edu.au
786
au.seek.com
736
Is your business on this list, or should it be?
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Method: seven AI engines, asked the questions real buyers ask in each category; we count which businesses they name. Scores are 0 to 100 at measurement time, re-scanned nightly, businesses drawn from public directories. Scan your own site free. Method open at github.com/techhorizonlabs/thl-open.