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AI visibility: American lawyer businesses, ranked

Measured across 17 businesses · average AI visibility 33/100 · updated continuously · showing the top 8. When buyers ask AI for a lawyer, these are the businesses it names most.

#BusinessAI visibilityVerdict
1Zehllaw is this you?
zehllaw.com
54
Barely visible
2Sullolaw is this you?
sullolaw.com
41
Barely visible
3Attorney Brian White & Associates is this you?
attorneybrianwhite.com
35
Barely visible
4Amaro Law Firm is this you?
amarolawfirm.com
29
Barely visible
5Arnold & Itkin is this you?
arnolditkin.com
28
Barely visible
6Jim Adler Associates is this you?
jimadler.com
26
Barely visible
7Juanlaw is this you?
juanlaw.com
23
Invisible to AI
8Htxtriallawyers is this you?
htxtriallawyers.com
4
Invisible to AI

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The state of lawyer AI visibility

Aggregated across 17 measured scans in this category (anonymised, includes community scans, never names).

Visible to AI
6%
Barely visible
59%
Invisible to AI
35%

2 of 17 have technically excellent sites (readiness ≥70) and are still invisible to AI, built right, found never. The gap is off-page: mentions, reviews, entity.

Visibility score distribution

0–19
3
20–39
8
40–59
5
60–79
1
80–100
0

Average signal scores, where the category is weak

Quotable content
69
Brand recognition
70
Trust & credibility
72
Site health
87
Machine-readable info
95
AI-ready setup
81

The category's weakest signal is quotable content (avg 69/100), the businesses that fix it first take the answers.

The names AI keeps saying

Across every scan in this category, these are the businesses the engines recommended most often:

Law Office of Joseph K. Plumbar ×7The Cobos Law Firm ×4The Booker Law Firm ×3The Arnsworth Law Firm, PLLC ×2Pemberton Personal Injury Law Firm ×2Nicolet Law Accident & Injury Lawyers ×2Morrow & Sheppard LLP ×2Hopson Injury Attorneys, PLLC ×2

Where ChatGPT's citations come from

Measured from real ChatGPT answers to lawyer questions, the sources those answers actually cite. Getting mentioned on these is how a business enters the answers.

legalclarity.org
4730
en.wikipedia.org
2683
reddit.com
1449
findlaw.com
1393
lawful.com
1304
Is your business on this list, or should it be?
This leaderboard is built from businesses we measured ourselves. Run the free 60-second scan to see whether ChatGPT, Claude, Perplexity and Google's AI name you, who they name instead, and where you'd rank here.
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Method. Found by AI asks ChatGPT, Claude, Perplexity and Google's AI the questions real buyers ask for each category, then measures which businesses the engines actually name. Scores are 0–100 point-in-time measurements; the index re-scans and grows automatically. Businesses listed here were selected and measured by us from public directories, scan your own site free to see where you'd rank. Queries and methodology are open: github.com/techhorizonlabs.