Measured across 8 businesses · average AI visibility 25/100 · updated continuously. When buyers ask AI for a mortgage brokers, these are the businesses it names most.
| # | Business | AI visibility | Verdict |
|---|---|---|---|
| 1 | Lonestarfinancing is this you? lonestarfinancing.com | 54 | Barely visible |
| 2 | Better Mortgage is this you? better.com | 46 | Barely visible |
| 3 | GO Mortgage is this you? gomortgage.com | 26 | Barely visible |
| 4 | Stxlending is this you? stxlending.com | 23 | Invisible to AI |
| 5 | Cardinal Financial is this you? cardinalfinancial.com | 22 | Invisible to AI |
| 6 | Towne Mortgage is this you? townemortgage.com | 22 | Invisible to AI |
| 7 | loanDepot is this you? loandepot.com | 5 | Invisible to AI |
| 8 | Stateside Lending is this you? statesidelending.com | 3 | Invisible to AI |
Aggregated across 8 measured scans in this category (anonymised — includes community scans, never names).
⚡ 4 of 8 have technically excellent sites (readiness ≥70) and are still invisible to AI — built right, found never. The gap is off-page: mentions, reviews, entity.
The category's weakest signal is quotable content (avg 71/100) — the businesses that fix it first take the answers.
Across every scan in this category, these are the businesses the engines recommended most often:
Measured from real ChatGPT conversations about mortgage brokers questions — the sources its answers actually cite. Getting mentioned on these is how a business enters the answers.