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Mortgage Broker benchmarks in United States

The index

Saved answers, clear counts and a date for every result.

All United States categories

Average across 12 businesses

9.2%

AI named the average mortgage broker in 9.2% of answers.

Measurements: 15 Jul 2026 to 21 Jul 2026.

Business results

Up to 25 businesses with the highest named share in this snapshot.

BusinessNamed shareNamed answersMeasured
Chase Online
chase.com
41%48 of 11721 Jul 2026
Better Mortgage
better.com
23%25 of 10816 Jul 2026
Kiavi
kiavi.com
20%27 of 13421 Jul 2026
Leader Bank
leaderbank.com
20%25 of 12521 Jul 2026
Cardinal Financial
cardinalfinancial.com
5%4 of 8315 Jul 2026
loanDepot
loandepot.com
1%1 of 7416 Jul 2026
GO Mortgage
gomortgage.com
0%0 of 7716 Jul 2026
Lonestarfinancing
lonestarfinancing.com
0%0 of 10216 Jul 2026
New American Funding (NAF)
newamericanfunding.com
0%0 of 11321 Jul 2026
Stateside Lending
statesidelending.com
0%0 of 10315 Jul 2026
Stxlending
stxlending.com
0%0 of 9316 Jul 2026
Towne Mortgage
townemortgage.com
0%0 of 8716 Jul 2026
How we count

130 of 1,216 answers named a business when all answers are pooled (10.7%). This separate pooled percentage gives more weight to businesses with more saved answers.

For each business, we count saved answers that name it and divide by all countable saved answers. Repeated answers count separately. An answer without the business name counts as a no; missing or incomplete evidence does not.

The average gives each business equal weight. It is not the percentage of all answers combined. Businesses were checked on different dates with different questions and numbers of answers, so this is a starting point for comparison, not a controlled ranking or a prediction.

This snapshot was compiled on 29 September 2026. It includes public research scans with enough saved evidence to count. It excludes private customer scans, incomplete results and restricted source material. Categories need at least 6 businesses with countable answers. The snapshot stays dated until the next rebuild.

Check your own website

Method: we count saved answers that name a business. Read the questions, engines, dates and answer counts alongside each percentage. Public benchmarks are dated research snapshots. Scan your own site free. Method open at github.com/techhorizonlabs/thl-open.

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