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AI visibility: American mortgage brokers businesses, ranked

Measured across 14 businesses · average AI visibility 26/100 · updated continuously · showing the top 13. When buyers ask AI for a mortgage brokers, these are the businesses it names most.

#BusinessAI visibilityVerdict
1Lonestarfinancing is this you?
lonestarfinancing.com
54
Barely visible
2Better Mortgage is this you?
better.com
46
Barely visible
3Kiavi is this you?
kiavi.com
37
Barely visible
4Chase Online is this you?
chase.com
34
Barely visible
5GO Mortgage is this you?
gomortgage.com
26
Barely visible
6Leader Bank is this you?
leaderbank.com
26
Barely visible
7Third Federal Savings & Loan is this you?
thirdfederal.com
26
Barely visible
8Stxlending is this you?
stxlending.com
23
Invisible to AI
9Cardinal Financial is this you?
cardinalfinancial.com
22
Invisible to AI
10Towne Mortgage is this you?
townemortgage.com
22
Invisible to AI
11loanDepot is this you?
loandepot.com
5
Invisible to AI
12New American Funding (NAF) is this you?
newamericanfunding.com
5
Invisible to AI
13Stateside Lending is this you?
statesidelending.com
3
Invisible to AI

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The state of mortgage brokers AI visibility

Aggregated across 14 measured scans in this category (anonymised, includes community scans, never names).

Visible to AI
0%
Barely visible
57%
Invisible to AI
43%

Visibility score distribution

0–19
3
20–39
9
40–59
2
60–79
0
80–100
0

Average signal scores, where the category is weak

Quotable content
66
Brand recognition
80
Trust & credibility
97
Site health
79
Machine-readable info
64
AI-ready setup
77

The category's weakest signal is machine-readable info (avg 64/100), the businesses that fix it first take the answers.

The names AI keeps saying

Across every scan in this category, these are the businesses the engines recommended most often:

Rocket Mortgage ×4Navy Federal Credit Union ×2Lumen Mortgage ×2Connexus Credit Union ×2Better.com ×2

Where ChatGPT's citations come from

Measured from real ChatGPT answers to mortgage brokers questions, the sources those answers actually cite. Getting mentioned on these is how a business enters the answers.

nerdwallet.com
156
consumerfinance.gov
56
experian.com
48
investopedia.com
30
forbes.com
29
Is your business on this list, or should it be?
This leaderboard is built from businesses we measured ourselves. Run the free 60-second scan to see whether ChatGPT, Claude, Perplexity and Google's AI name you, who they name instead, and where you'd rank here.
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Method. Found by AI asks ChatGPT, Claude, Perplexity and Google's AI the questions real buyers ask for each category, then measures which businesses the engines actually name. Scores are 0–100 point-in-time measurements; the index re-scans and grows automatically. Businesses listed here were selected and measured by us from public directories, scan your own site free to see where you'd rank. Queries and methodology are open: github.com/techhorizonlabs.