Checked against Profound's own pricing and help pages. MCP plan availability rechecked 6 October 2026.
Profound is built for enterprise marketing teams. Are you found by AI? is built for small and medium businesses, and the marketing agencies that look after them.
At a glance
| Profound | Are you found by AI? | |
|---|---|---|
| Built for | Enterprise marketing teams | Small and medium businesses, and marketing agencies |
| Price | A 7-day trial, then enterprise pricing by quote | Free scan, then a free plan for up to 3 sites; Pro is US$79 a month for all your sites, plus GST for Australian customers |
| For agencies | US$399 a month for each client, on top of the agency plan | One US$79 monthly account adds 14,000 tokens shared across your authorized client sites, plus GST for Australian customers |
| AI engines | 3 on the trial, up to 9 on Enterprise | The major AI engines, when you choose |
| Questions | 50 on the trial, a set for your industry that you can't change | Up to 25 written for your buyers and grouped into buyer personas. Change any of them. |
| Competitors | Share of voice against competitors | Who AI names instead of you, on which question, and how often |
| Your own AI | An MCP server on Enterprise only, and a Claude connector | An MCP server on every plan, the free one included |
| What you get | Dashboards, and an AI Marketer that writes your marketing for you | What AI tells your buyers, who it names instead of you, and the fixes written for your site |
Dashboards don't get you named
A share-of-voice chart tells you you're losing. It can't tell you which question, which competitor, or what to change on your site. We show you all three.
Who writes your marketing
Profound's AI Marketer researches, writes and reports for you, and runs at scale on credits. AI copy written at scale makes every brand sound the same.
So we give you the structure instead: the questions your buyers ask, the sites AI trusts in your market, what's missing from your own site, and a brief for each post. You write it in your own voice. Or your own AI writes it, reading your measurements over MCP, so it works from real data.
Profound's score leaves out the answers that name nobody
Say AI answers ten buyer questions. It names you in 3, a competitor in 3, and nobody in 4.
Profound's visibility score
3 of 6. It only counts answers that name at least one business.
Our result
3 of 10. A buyer heard your name in 3 answers out of 10, and that's the number we report.
- We ask each of your buyers' questions on ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek up to three times, and keep the majority answer. Google AI Overviews is read once.
- Every answer counts, including the ones that name nobody.
- You can open the number and read what each engine said.
Which one fits
Profound
You run marketing for a large brand and want daily tracking, up to nine engines, AI agents that write content, single sign-on and a dedicated specialist.
Are you found by AI?
You run a business, or an agency for businesses. You want to know what AI tells your buyers, who it recommends instead of you, and exactly what to fix, for US$79 a month.
Sources: Profound pricing (brands and agencies), Profound Help Center, About Answer Engine Insights and Profound MCP docs. Checked 29 September 2026; MCP plan availability rechecked 6 October 2026.