Profound and us: two different questions
Updated · Based on published facts
Profound is a serious product with public backing. It closed a US$96 million Series C in February 2026 at a reported valuation near a billion dollars, it is built for brand teams, and its published tiers are clear: Starter at US$99 a month, billed yearly, tracks ChatGPT only across 50 prompts, Growth at US$399 a month, billed yearly, tracks three answer engines across 100 prompts, and the Enterprise tier, by sales call, tracks up to nine. If you run a brand team that needs a vendor with that depth of funding and support, it is a serious choice, and we would say so.
We were built for a different buyer and a different question. A business owner in Noosa or Rockhampton does not want a dashboard licence; they want to know what the AI engines say when someone nearby asks who to use, and what to change.
What we measure
We ask all seven AI engines, ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek and Google AI Overviews, the questions your buyers type, and we keep every answer word for word. A full measure runs up to twelve buyer questions with nineteen answers each, six engines asked three times and majority-voted plus one read of Google AI Overviews, which is up to 228 answers, so one lucky answer proves nothing.
We record which competitors each engine named instead of you, on which question, and how often.
Where an engine exposes the web searches it ran before answering, we capture them and keep them with the answer. Read those searches alongside the saved answer to see what the engine searched for.
We check your identity against the government business registry, ABN-verified, and map visibility suburb by suburb.
We write the fix rather than recommend one: the schema, the llms.txt and the readiness changes for your entity, ready to publish. Stay Found re-measures every week at US$79 a month for the whole board, scans the web every day for new pages that mention you, and your own AI reads the whole measurement over MCP.
Where Profound is the right tool
A brand team tracking many prompts across markets, with procurement, security review and support expectations that a bootstrapped product from the Sunshine Coast should not pretend to meet, and a budget where US$399 a month, billed yearly, for three engines is a line item. Their published tiers are the honest guide to which of those you are.
What is open on our side
Our readiness scoring and the audit suite are public at github.com/techhorizonlabs/thl-open, so a developer can check that part of our method. The hosted measurement across the seven engines is a service we run, and we say so.
The short version
If you need a brand-team platform backed by a US$96 million Series C, Profound published its tiers so you can price it. If you want to read what seven AI engines told the buyer who was about to call you, and the fix, that is us, and the free scan puts a couple of your buyers' questions to two engines in about sixty seconds, no signup: areyoufoundbyai.com
Tech Horizon Labs · areyoufoundbyai.com · questions to hello@techhorizonlabs.com
Sources: Profound pricing · Profound’s Series C announcement, 24 February 2026. Pricing checked 9 September 2026.