Comparison
Updated . Pricing, prompt limits and location coverage rechecked against the vendor’s own pages; other comparison details were checked on 29 September 2026.
Semrush is an SEO suite with AI bolted on. Are you found by AI? was built from day one for the way buyers search now: they ask AI. It's made for small and medium businesses, and the agencies that look after them.
At a glance
| Semrush | Are you found by AI? | |
|---|---|---|
| Built for | SEO specialists optimising for Google's blue links | Businesses and agencies competing for the answers AI gives now |
| SEO | Deep keyword and backlink databases for specialists | The SEO that matters to a local business: your Google Search Console data, search volumes for your buyers' questions, backlinks and Google reviews against your competitors, and a full check of your site |
| AI | An AI toolkit bolted onto the SEO suite | Built for AI search from day one: seven engines, your own AI reading it over MCP, and what an AI agent sees on your site |
| Price | US$99 a month per domain for the AI toolkit alone, billed annually. SEO and AI together start at US$199 a month. | Free scan, then a free plan for up to 3 sites; Pro is US$79 a month for all your sites, plus GST for Australian customers |
| AI engines | ChatGPT, Gemini, Perplexity and Google's AI answers | ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek and Google AI Overviews, when you choose |
| Questions | 25 tracked prompts on the base AI plan, up to unlimited on Advanced, plus a large set of common queries | Up to 25 written for your buyers and grouped into buyer personas. Change any of them. |
| Your score | Your mentions against the median of competitors Semrush picks | How often AI named you, out of every answer |
| Local | Country, state, region and city | City by city and suburb by suburb |
| What you get | An SEO suite with AI charts bolted on | What AI tells your buyers, who it names instead of you, and the fixes written for your site |
Why Semrush is the wrong fit for a business owner
- You pay for a specialist SEO suite to see AI. The AI toolkit alone is US$99 a month, billed a year up front. With the SEO tools it starts at US$199 a month. A business owner doesn't need a specialist's keyword database to get recommended.
- It misses AI engines your buyers use. Semrush covers ChatGPT, Gemini, Perplexity and Google's AI answers. Claude, Grok and DeepSeek aren't there.
- Check the location coverage for each report. Semrush's Brand Performance reports cover 68,000+ locations, from countries down to cities. A mortgage broker in Austin doesn't compete across the whole United States. They compete in Austin, Round Rock and Cedar Park, and we measure area by area.
- The score only compares you with rivals. Semrush's AI Visibility Score sets your mentions against the median for competitors it chooses. If the whole market is invisible, you can score well and still never be recommended.
- Its advice stops at positioning. Semrush generates recommendations to refine how your brand is positioned. We write the actual fixes for your site.
Why we fit you better
- The major AI engines, on the schedule you choose, for US$79 a month. Pro checks 25 buyer questions. You see the token cost before confirming a run; unused tokens last three months. Australian customers pay GST on top.
- Your buyers' questions. We write up to 25 questions your customers really ask, for the areas you serve, group them into buyer personas, and you can change any of them.
- A number that means something. AI named you in 3 of 10 answers is 30%: how often a buyer hears your name, out of every answer.
- The SEO you need, included. Your Google Search Console data, search volumes for your buyers' questions, the sites that link to you and your competitors, Google reviews side by side, and a full check of how AI reads your site.
- The fixes, written for you. Your business details file, your guide for AI, and the pages to add, ready to paste.
- Made for agencies too. One US$79 monthly account adds 14,000 tokens shared across your authorized client sites, plus GST for Australian customers, and your own AI can read every client over MCP.
How we count
- We ask each of your buyers' questions on ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek up to three times, and keep the majority answer. Google AI Overviews is read once.
- Every answer counts, including the ones that name nobody.
- You can open the number and read what each engine said.
Which one fits
Semrush
You're an SEO specialist who works in keyword and backlink data all day, and AI is a side report.
Are you found by AI?
You run a business, or an agency for businesses. You want to know what AI tells your buyers, who it recommends instead of you, and exactly what to fix, for US$79 a month.
Sources: Semrush AI Visibility pricing, Semrush Knowledge Base, AI Visibility Toolkit and Semrush SEO and AI Search pricing. Comparison checked 29 September 2026; pricing, prompt limits and location coverage rechecked 3 November 2026.