Honest comparison

SEMrush and us: different instruments

SEMrush is the standard, and it earned that. The keyword research, the backlink index, the rank tracking: nothing in this lane matches that depth, most agencies already pay for it, and if your job is search-engine SEO you should probably keep it.

We do not do keyword research. We do not have a backlink index. We measure a different thing: what the answer engines actually say when a buyer asks who to use.

What we measure that a rank tracker cannot

The answers themselves. We ask all seven answer engines the questions your client's buyers type and keep every answer word for word. You read what AI told the buyer, not a chart about it.
Who gets named instead. Every question where the engines answer with competitors, with the names they gave.
The fan-out. The web searches each engine runs before it decides who to name. That is where the decision is made, and no rank tracker shows it.
The agent read. How an agent browser sees each client site: full, partial or blank, with the character count an agent can extract. A site that renders blank to agents is invisible to agentic AI regardless of its rankings.
The fix, not a recommendation. The exact schema, llms.txt and readiness changes, written for the client's entity, ready for your developers.

Where SEMrush is the right tool

Keyword volumes, backlink profiles, position tracking in classic search results, site audits at crawl scale. We do not compete there and do not pretend to.

The agency shape

One link runs your whole client list, white-labelled under your logo. Each client becomes a measured site, re-measured weekly, and every person on your team gets a scoped key so their AI reads only the clients they run. Agencies and multi-site operators run every client from one console, ask for a rate. The readiness method and audit suite are open source at github.com/techhorizonlabs/thl-open, so your team can check the readiness scoring rather than take our word.

If a client asks "how do we rank", SEMrush answers it. If they ask "what does AI say when someone asks who to use", that is us, with the receipts kept. Most agencies we work with run both and stop arguing about which is better, because they measure different worlds.

Tech Horizon Labs · areyoufoundbyai.com · questions to hello@techhorizonlabs.com