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How we measure whether AI names your business

Start with the answer a buyer actually receives. Does it name your business, and who else does it name?

One percentage, with the counts beside it

If AI names a business in 7 of 28 countable answers, its named share is 25%. Every saved repetition counts. A link to the website on its own does not count as the business being named in the answer.

Read the saved answers alongside the number. The questions, engines, date and answer count tell you what was measured. A short free scan is a smaller sample than a full weekly check.

Site checks explain what to work on

Crawler access, readable content, business facts, structured data and independent mentions are separate checks. They are not extra percentages of AI recommendations, and an older weighted score cannot be converted into a named share.

What to check next

  1. Your business facts. Make your name, services, locations and contact details clear and consistent.
  2. Your buyers' questions. Give useful answers on pages people can read and share.
  3. Independent mentions. Review the sources saved with the answers and identify relevant places where buyers could find you.
  4. Access and structure. Check what a crawler receives, the site's published access rules and its structured data.
  5. The next measurement. Compare the same questions and engines over time. Keep changes in coverage separate from changes in results.

These checks guide the work. None guarantees a recommendation, and a change in an answer does not by itself prove which edit caused it.

See measured business results

Our public benchmarks now count saved answers directly. Each business gets a percentage: answers that name it divided by countable answers. Missing evidence is left out, never treated as a negative answer.

The current public snapshot was compiled on 29 September 2026. It covers 271 businesses in Australia, 134 in the United States and 105 in the United Kingdom. Different businesses have different questions, dates and answer counts, so these are observed results, not a controlled comparison.

Check your website

Method: we count saved answers that name a business. Read the questions, engines, dates and answer counts alongside each percentage. Public benchmarks are dated research snapshots. Scan your own site free. Method open at github.com/techhorizonlabs/thl-open.

What does AI say about your business?

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