How much do AI visibility tools cost in 2026?

Published entry tiers range from US$29/mo (Otterly, 4 engines) through US$49-99/mo (Surfer, Found by AI, Peec, Profound) to US$199-699/mo (Ahrefs Brand Radar, sold per platform as an add-on). Most tools gate engine coverage by price: Profound's US$99 tier tracks ChatGPT only, and Peec's sub-enterprise tiers cap at 3 of 7 engines.

Which AI visibility tools cover Claude?

As of August 2026, Peec gates Claude behind its enterprise tier, Otterly sells it as a paid add-on, and Profound's published entry tier does not include it. Found by AI measures Claude on every plan, including the US$49/mo monitoring tier, alongside ChatGPT, Gemini, Perplexity, Grok, DeepSeek and Google AI Overviews.

What should I check before buying an AI visibility tool?

Four things: whether it shows the verbatim engine answers behind every score, how many engines are actually measured at your tier, whether every question is asked more than once so a single lucky answer cannot pass as a trend, and whether you can re-ask the engine live from the report to verify any number.

Research · market brief · August 2026

AI visibility tools, mapped: who measures what, at what price

Serious money has moved into measuring whether AI recommends you. Profound closed a US$96M Series C in February 2026 at a reported valuation near a billion dollars^[1], Peec AI raised roughly US$29M in its first sixteen months^[2], and Ahrefs and Semrush both shipped AI-visibility trackers into their suites^[3]. That capital has built real products. What it has not changed is the quiet pattern in the pricing pages: at almost every price point, you are buying a slice of the answer-engine board, and the rest sits behind a higher tier.

What each published entry tier actually measures

Published pricing as read on 7 August 2026, links below so you can verify every cell at the source. Vendors change pricing; if a cell is out of date, tell us and we'll correct it.

Tool	Entry price	Engines measured at that price	What sits behind a higher tier
Profound^[4]	US$99/mo	ChatGPT only	Additional engines from US$399; enterprise reported at US$2,000+
Peec AI^[5]	~US$95/mo	3 of 7 engines	Claude is enterprise-only on every published tier
Otterly.ai^[6]	US$29/mo	4 engines	Gemini, Claude and AI Mode sold as add-ons
Surfer^[7]	US$49/mo	No AI tracker at this tier	The 25-prompt tracker starts at US$99/mo
Ahrefs Brand Radar^[3]	US$199/mo per platform	1 platform per US$199	All 6 platforms for US$699/mo, on top of a base Ahrefs plan
Are you found by AI?	US$49/mo	All 7 engines — ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Google AI Overviews	Nothing. One plan, the whole board, every week.

What buyers should check, whichever tool they pick

Four questions separate measurement from theatre, and they apply to us as much as anyone. Does the tool show you the verbatim answers behind every score, or only charts about them? How many engines are actually measured at your tier, as opposed to appearing in the marketing? Is every question asked more than once, so a single lucky answer can't pass as a trend? And can you re-ask the engine live from the report, so a number can be checked the moment you doubt it? Our whole method is open source^[8], because a measurement you can't inspect is a claim, and this category has enough claims.

If you run an agency

Agencies reselling AI-visibility monitoring and remediation are charging clients US$500 to US$1,500 a month^[9], and agencies are already among the heaviest users of our free scan. We're designing a partner tier: white-labeled reports, a multi-client console, wholesale pricing. Register interest and shape it.

We can't outspend a billion-dollar valuation. We can out-show it: every engine, every answer kept word for word, at the price the market treats as an entry ticket. Run the free scan and read what AI is telling your buyers today.

Method. Found by AI asks ChatGPT, Claude, Perplexity and Google's AI the questions real buyers ask for each category, then measures which businesses the engines actually name. Scores are 0–100 point-in-time measurements; the index re-scans and grows automatically. Businesses listed here were selected and measured by us from public directories — scan your own site free to see where you'd rank. Queries and methodology are open: github.com/techhorizonlabs.