711 businesses checked their AI visibility this week

G'day,

Launch week. Found by AI went out into the world last Tuesday and the scanner has been busy since. Here's what the data says, plus two quick takes on the week's hardware news.

711 SCANS THIS WEEK | 2,010 BUSINESSES MEASURED | 958 INDUSTRIES

The 24-point gap

The average business we've measured has a website scoring 69/100 on AI readiness. Its AI visibility, whether ChatGPT, Claude, Perplexity or Google's AI actually names it when customers ask, averages 45/100.

That gap is the story of this whole market. Your website is probably fine. What decides visibility lives off your site: independent mentions, reviews, an identity AI can resolve. And 1 in 5 businesses we measure scores under 10/100. Not ranked lower. Effectively absent at the exact moment a customer asks for a recommendation.

33 industry leaderboards now update nightly. See where your industry stands →

We scored ourselves 6/100 and put it in the film

The launch film runs 53 seconds and every number in it is a real measurement, including our own ugly visibility score. Watching your own product score 6/100 on the thing it measures is a special kind of motivating.

Frame from the Found by AI launch film: our own AI visibility score, 6 out of 100, with the three signals behind it

Watch the film (53 seconds) →

Also shipped this week

• AI share of voice: see who the engines name in your category, and how often it's you.
• A new data explorer: every buyer question we track, with the gaps and opportunities surfaced for you.
• And we moved three of our own sites to Cloudflare in a single day, agents doing the heavy lifting. That story deserves its own issue.

Two takes on the week's hardware

OpenAI's screenless speaker. Jony Ive's first OpenAI device is reportedly a $200 to $300 speaker with a camera, no screen, and a release that now looks like 2027. Interesting, but it's hype until you can buy one. Nothing to action here.

Logitech's MX Creative Console. The opposite: unglamorous and useful right now. Programmable keys and a dial you map to your actual workflow. Pin your five most-used AI prompts to physical buttons and they stop being ten clicks away. This is the kind of AI hardware that earns its desk space.

Run the free 60-second scan

That's your two minutes. If you want an honest read on your own AI visibility, run the scan, or just reply and ask. I read everything.

Huxley Peckham Tech Horizon Labs, Noosa