We measure real businesses against the questions buyers ask AI. Every category below is a live leaderboard and the samples grow daily.
Editions: 🇦🇺 Australia · 🇺🇸 United States · 🇬🇧 United Kingdom
🌏 The scan works in any country and localises to your market.
The pulse counts anonymised community scans, totals only, never names. The leaderboards list only businesses we selected and measured ourselves.
| Category | Businesses measured | Avg AI visibility |
|---|---|---|
| Mortgage brokers | 188 | 24.3 |
| Plumber | 28 | 39.9 |
| Financial adviser | 28 | 27.5 |
| Accountant | 22 | 40.2 |
| Insurance broker | 22 | 29.8 |
| Charity | 19 | 81 |
| Vet | 17 | 44.9 |
| Real estate | 17 | 27.1 |
| Lawyer | 14 | 52.8 |
| Electrician | 14 | 31.9 |
| Trades & handyman | 13 | 25.1 |
| Builder | 12 | 32.2 |
| Landscaper | 11 | 32.5 |
| Dentist | 10 | 87 |
| Allied health | 10 | 69.9 |
| Medical | 10 | 66.8 |
| Florist nursery | 10 | 42 |
| Creative | 10 | 34.5 |
| Hospitality | 9 | 53.8 |
| Disability services | 8 | 79.9 |
| Winery brewery | 8 | 57.9 |
| Fitness | 8 | 45.1 |
| Fintech | 8 | 36 |
| Consultant | 8 | 29.8 |
The businesses AI names against the ones it never names, one row per business, every category with enough of both to compare. The pattern repeats: what decides it sits off the website.
| Category | Brand recognition gap | Site health gap | Compared |
|---|---|---|---|
| Accountant | +37 | -5 | 14 |
| Plumber | +31 | +3 | 14 |
Categories we're actively measuring, they open as public leaderboards once each reaches 6 businesses. The index grows every night.
Average foundation scores over every business we've measured, the same six signals that decide whether an engine can name you. This is where the market as a whole is strong and weak.
The single weakest foundation across Australian business is quotable content (avg 69/100). It's also the cheapest to fix, and the businesses that fix it first take the answers.
⚡ 12 of the businesses we measured have technically excellent sites (readiness ≥70) and are still invisible to AI: built right, found never. Website quality isn't the bottleneck; off-page authority is.
Across every scan in every category, these are the businesses ChatGPT, Claude, Perplexity and Google's AI named most often. Being on this list is the goal.
City questions are where AI recommendations bite hardest. Ask ChatGPT for the best physio in Brisbane and it builds a short local list from Google Business profiles, directories and reviews. National SEO does not put you on it. Your own scan is measured against your city's answers; the leaderboards above are Australia-wide.
Where do the engines read about local businesses? The citation-source maps list the exact directories and review sites AI pulls from, category by category.